Business blogs go mainstream

It was only last September when we started a corporate blog. A few hundred posts later (293, plus 94 comments), and it has become part of our professional life. What wasn’t as predictable was the growth of corporate blogs in the past few months.

We’d mentioned CapGemini, as an example of large firms getting into the swing of it. But, according to Left-handed Writer, we’re in good company:

Okay, yes, every thirteen-year-old with a computer has a blog. Of course, today, every thirteen-year-old with a cell phone has a camera, too, but that doesn’t stop professional photographers from taking pictures, does it?

Business blogging is not the cutting edge anymore. While it hasn’t quite gone mainstream, there are some pretty surprising companies with blogs. Like who?

Not Surprising:
Microsoft
Google
FastCompany Magazine

A Bit Surprising:
Southwest Airlines
Wellington Financial
General Motors
Tom Peters (Yes, that Tom Peters.)

Really?
The AARP
The San Diego Zoo
Just about everyone at Harvard

If these guys believe in it enough to do it, what’s holding you back?

That really sums up the remarkable power of this medium. To think that our small firm would be included in a short list that includes GM, Microsoft, Southwest Airlines and Google. Some of the most powerful and recognized brands on the planet. The surprises continue.

MRM