Yahoo! not dead yet

Any chance that you can use a Monty Python reference, you do it.

Here is the Hitwise report on U.S. internet news & media traffic for the week ending May 5, 2007. For all the pounding that Yahoo! takes for having lost its way, the site(s) still attract an excellent following. #1 for hits and 6.7% market share, a figure that would make any radio station weep with delight:

1. Yahoo! News news.yahoo.com 6.70%
2. The Weather Channel – US www.weather.com 4.61%
3. MSNBC www.msnbc.com 3.86%
4. CNN.com www.cnn.com 3.76%
5. Google News news.google.com 1.89%
6. Yahoo! Weather weather.yahoo.com 1.70%
7. Drudge Report www.drudgereport.com 1.64%
8. People Magazine www.people.com 1.44%
9. New York Times www.nytimes.com 1.40%
10. Fox News www.foxnews.com 1.23%
11. BBC News news.bbc.co.uk 1.06%
12. AOL – News news.aol.com 1.01%
13. Weather Underground www.weatherunderground.com 0.96%
14. Yahoo! Local local.yahoo.com 0.95%
15. BBC 0.88%

In terms of key words, people (my wife included) want their weather:

1. weather 0.69%
2. cnn 0.28%
3. weather.com 0.28%
4. news 0.17%
5. kentucky derby 0.17%
6. weather channel 0.14%
7. american idol 0.13%
8. tv guide 0.12%
9. people 0.12%
10. drudge report 0.11%
11. fox news 0.11%
12. msnbc 0.11%
13. drudge 0.10%
14. google 0.10%
15. bbc 0.10%
16. noaa 0.10%
17. new york times 0.09%
18. consumer reports 0.09%
19. cnn.com 0.08%
20. people magazine 0.08%
21. national weather service 0.08%
22. usa today 0.08%
23. www.weather.com 0.07%
24. horoscope 0.07%
25. accuweather 0.06%
26. seattle times 0.06%
27. dancing with the stars 0.06%
28. bbc news 0.06%
29. washington post 0.05%
30. www.cnn.com 0.05%

MRM
(hat tip to Drudge)