European manufacturers still ignoring C$ strength

As the Canadian dollar nuzzles up against parity with the U.S. version, once again, it seemed like high time that we checked in on the “efforts” that European automobile firms have made to bring some fair pricing to the car industry.

Three years ago, manufacturers claimed that it was the suddeness of the C$’s rally that made up for the lion’s share of the difference between a car bought in Seattle and the same version acquired up the road in Vancouver. A couple of years have passed, and not much has changed as the following random survey shows:

Audi A5

USA: $36,000
Canada: $44,100 (22.5% premium)

Audi R8

USA: $114,200
Canada: $141,000 (23.5%)

Mercedes E350

USA: $48,600
Canada: $62,900 (29.4%)

Porsche 911 Turbo

USA: $132,800
Canada: $165,300 (24.5%)

Range Rover HSE

USA: $79,275
Canada: $93,830 (18.4%)

Shame!

MRM