Wellington Financial Provides US$10 Million in Growth Capital to Unified

We recently closed a US$10 million growth financing for New York-based Unified, an award-winning marketing and analytics technology company that connects marketing data sets to optimize investments across the customer journey. This growth financing follows Unified’s $30 million Series B funding, which was announced in September 2015.

Unified has a client roster of leading automotive, CPG, consumer tech, entertainment, software, and financial services brands, maximizing value, insights, and advertising across all social platforms.  As the marketing technology landscape rapidly changes, it is imperative that Unified continues its pace of innovation, empowering marketers with the data, tools, and technology to efficiently manage billions of dollars of investments. That’s an excellent use case for our US$10 million round.  During our due diligence, Unified’s leadership in developing innovative omnichannel analytics is a particularly attractive differentiator that delivers compelling benefits to their customers.  Data-driven marketing decisions are a requirement for today’s CMOs, and Unified delivers the software and services that enable global brands and agencies to impact consumer decisions, tailor messages, and optimize channel investments based on real-time signals and advanced analytics. By transforming fragmented marketing data across social, digital, and offline channels into actionable intelligence and real-time activation, Unified empowers marketers to influence audiences and impact consumer actions across multiple social ecosystems.

“At Unified we are working tirelessly to develop critical, forward-thinking marketing solutions demanded by today’s leading Global 2000 brands and agencies. Our mission is to always ensure that our customers have comprehensive and actionable access to all of their marketing data, regardless of consumer touchpoint or channel,” said Calvin Lui, President and Chief Strategy Officer at Unified. “We are excited to add Wellington Financial to our family of strong financial partners, all of whom have compelling track records of success. This new capital will fuel Unified’s next chapter as we help bring identity-based, consumer-centric, omnichannel solutions to the trillion dollar global marketing ecosystem.”

Unified’s investors include several strategic corporates as well as K1 Capital Partners.

MRM