200 million milestone
The thing about tooting your own horn is that you never know when it’s a good/necessary idea, and when it will come across as shameless self-promotion.
This is on my mind in the wake of our release on Monday that our firm had just announced a deal (congrats Mark Usher) that put us over the $200 million lead transaction mark. Equally exciting was that it also marked about $75 million in leads in just 6 months.
We publicize our material events for a number of reasons, as do most firms. But what’s material. Just last week, for example, a Canadian Chartered bank put out a release about a sub $3 million redevelopment of a key community branch. To that institution, the fact that they were reinvesting in one of their 1,100 or so branches was worthy of note.
With that as a benchmark for Bay street news, I think at times that venture firms don’t do enough to share their activities with the outside world.
That, in large part, is what drives our PR strategy (including our blog). If people don’t want to know, they won’t read what you put “out there”. But in light of our 11 fold site traffic increase over the past 12 months, one gets the idea that somebody cares.
Congrats to the team on hitting a great milestone – and for leading $130 million of transactions in just 2 years. And thanks to our LPs, without whom we’d have accomplished nothing