Trying not to do a faceplant on Facebook
It seemed like a good idea at the time.
Someone I knew 20 years ago suggested I get myself a Facebook page. Chance to catch-up with a few of us, that kind of thing.
Golly, is it alot of work!
Emails come in at all hours, which isn’t unusual in the world of RIMs. But there’s the whole question of expectations – Facebook is much more like an IM environment. People seem to expect quick responses, whereas with email there’s always some slack allowed. So, live up I try.
In terms of who is on there, practically everyone I know the in advertising world has a page, but I doubt any of the i-bankers over the age of 30 do.
It also became quickly clear that Facebook is the Great White Shark in this space: Classmates.com can’t have much of an economic future, despite having a much higher penetration with the folks that went to high school prior than, say, 1990.
So, like most things you try at the urging of a teen friend, Facebook might be bad for your health. Another few minutes a day get consumed that you didn’t have to spend.
But as a business opportunity, it is sick (as the current high school crowd might say).
And those are always important to test drive.