Spin docs busy at BCE deal central part 2
As an update to yesterday’s post “Spin docs busy at BCE deal central“, here is the precis to Spinwars a book written by BCE PR boss Bill Fox in 1999:
“Spin doctors abound in today’s media world, from the pundits whose witty interpretations you read with your morning coffee to the lobbyists on the 11 o’clock evening news. In a world where facts can be massaged in order to fit a pre-set political, corporate, or social agenda, where does the truth really stand?
Spinwars is the story of how ‘spin’ got out of control. An integral part of the political vehicle, spin is all about managing expectations: from policy-makers to politicians, and from journalists to Bay Street.”
It seems that Mr. Fox was foreshadowing the BCE LBO deal almost 10 years ago.