About that moustache

My friend, Martin Langlois, is growing a moustache in November (a real one I guess, and not that 4 day scruff he normally has) as part of a brilliant fundraising initiative by the Prostate Cancer Research Foundation. I don’t use this space to shill for quarters very often, but what struck me about the idea was 1) how growing anything (except for noggin hair) is so much easier for some of us than running a marathon, 2) how inventive it was of the Prostate Cancer Foundation Board to focus there fundraising efforts on something other than a walk/run down Yonge Street on a Sunday (tying up traffic across the city), 3) how smart Canadian Club whiskey is to have adopted the charitable campaign and meshed it with their own “Your Father” branding exercise (an Andy Nulman POW moment), and 4) how effectively it uses the internet to do all of the work for the charity. When a lawyer grows a moustache, there’s no need to install outdoor pottys every 10 blocks on Yonge or hire off-duty Police Officers to deal with cross traffic. Every buck raised goes to the research.

If you want to have a look at the site, here’s the Movember link and Martin’s own link.

MRM