Oracle acquires Fund IV portfolio co. Maxymiser

Hot of the news wires: Oracle (ORCL:Q) has just announced that it has signed an agreement to acquire Maxymiser, one of our Wellington Financial Fund IV portfolio companies. Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.

According to Oracle, its “Marketing Cloud is already the fastest growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.”

On behalf of our limited partners, let us extend our congratulations to the entire Maxymiser team, including CEO Tim Brown, Founder & President Mark Simpson, CFO Javier Brage, as well as lead VC investor Noah Walley of Investor Growth Capital. When the company presented at our AGM earlier this year, everyone was blown away by the story. They weren’t the only ones, it would appear.

Management used the proceeds from our US$11 million unitranche financing to fuel Maxymiser’s growth through 2014 and 2015 — growth which was at a rate which obviously caught Oracle’s attention. This is another case study regarding the benefits of our non-dilutive True Growth Capital.

MRM