Metamarkets Secures US$14.25 Million in Growth Capital Led by Wellington Financial, Doubles Run Rate in 2016

Metamarkets, the leader in interactive analytics for programmatic marketing, has just announced a new growth capital facility with Wellington Financial LP.  San Francisco-based Metamarkets is backed by Khosla Ventures, Data Collective, IA Ventures, Village Ventures, True Ventures and Founder Collective. 

Metamarkets is the leading provider of interactive analytics for programmatic marketing. Customers such as Twitter, AOL and LinkedIn use the Metamarkets platform to drive their business performance through intuitive access to real-time information.  As an independent analytics software provider, Metamarkets gives its users the ability to see what’s happening in the media marketplaces where they operate and provides the high-speed processing power needed to gain a competitive edge.

Our capital will help Metamarkets expand its engineering team and invest in its award-winning real-time data processing infrastructure. 

“It’s the first inning in the digital transformation of a $684 billion global industry for marketing, spurred by data and algorithms,” said Mike Driscoll, CEO of Metamarkets. “This capital will be directly invested in expanding the team and technology behind our real-time data processing infrastructure, which handles 100 times as many transactions each day as the New York Stock Exchange.”

This new funding comes on the heels of an active summer of growth and development for Metamarkets, which recently announced the general availability of its Metamarkets API to allow clients to directly pull data into their own systems and seamlessly build web applications directly on Metamarkets’ infrastructure. Metamarkets also introduced several key executive hires this summer, including Vice President of Sales & Client Services Casey Steele and Vice President of Engineering Nhan Phan. Metamarkets was recently named by Inc. Magazine as the 292nd fastest-growing private company in America, on the heels of doubling its run rate in 2016.

“Silicon Valley-based companies are increasingly realizing that they don’t have to dilute their shares through equity in order to invest in their development,” said Ash Vaidya, Partner at Wellington Financial. “With an expanding client base in a growing market, recurring revenue streams, and unique technology assets, Metamarkets is an ideal candidate for this credit facility, and we’re excited to help them accelerate their growth with this deal.”

This transaction marks the 10th growth capital financing for Wellington Financial Fund V, which held its first close last Fall.  A hearty welcome to Mike and his team; we appreciate your confidence and partnership mentality.

MRM