Angus 2.0

1 response

  1. JN says:

    The introduction of rich multimedia / interactive surveys is welcome and refreshing. On a daily basis, my inbox is inundated with polls and surveys, some which can take upwards of 30 minutes or longer to complete. Many invoke memories of seemingly endless “multiple guess” bubble sheets that one might have to complete during a university exam. As companies and marketing research firms continue to adopt a consultative attitude with their target constituencies, they will have little choice but to adopt these new, engaging methods lest they risk losing the customers that really matter most to them — those actually willing to take the time to share their thoughts and views to improve products & services.

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