Get that man a dictionary

1 response

  1. km says:

    The spin in that quote is brilliant. The positioning / messaging, whether true or not, is right on – “you should love the new trackball, everyone else does”. The quote was repeated by over 300 media websites or blogs further reinforcing the message.

    As for the trackball, it seems to be here to stay (needed to get rid of the wheel to make the new blackberry slimmer although that could be yet another “spin” on the internet). Users will love it or hate it but in the end, get used to it.

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