Canada'a Top 40 "Men" under 40 part 2
We got some good feedback from our post earlier this week about the poor job that the Canada’s Top 40 Under 40 organizers did in finding young women for their annual list. Only 5 of the 40 “winners” were not men. Yet more than half of the university graduation classes this year will be female. What happens to them between the age 22 and 39? Why can’t Caldwell find them and celebrate their success?
The photo today in the Globe and Mail (the Globe is a media partner of Caldwell’s Top 40
marketing event) is telling.
If you’re the professional photographer, and you have a group of 40 people, but only 5 are women, what do you do? Put the women at the front of the assembled group, naturally!
The numbers are shameful, regardless of how hard the art department tries to hide it.